Music Marketing Campaign

a. The project consisted of a band named Play-back and Jam (PB&J) and their song titled "Carry On". It presented them as a pop group with a marketing plan which has great interactivity with their fanbase. The video consisted of a man moving away from his past, both physically and metaphorically, to show him carrying on as the title states. He had past issues with drug use and other problems that arose from it which he is moving away from and carrying on from.

b. Most of research done on the social media sites and the target audience, which greatly influenced both our marketing strategy and our presentation of the video. Some of the research included the target audience of each social media so we knew what to post on what platform to maximize the use of each. Some of the links to the websites used are the following: https://smallbusiness.chron.com/breakdown-facebook-users-age-63280.html
https://www.omnicoreagency.com/facebook-statistics/

c. Some of our marketing creations could include the website and the merch with the logo printed on it. The website acted as a hub to connect all social medias together, as well as providing general information for fans such as tour dates. The merch had a logo on it to keep it simple to demonstrate the simplicity of the band, and furthermore, the hand drawn aesthetic of the logo. Pictures of both are as follows:


d. From this project, the most important thing I learned would be the extreme necessity of considering the target audience which includes the age, gender, and socio-economic status. By utilizing these elements, I will be able to make a portfolio project the best presents what my target audience would prefer, thus garnering more positive feedback for my work. Additionally, I learned to really plan in advance as an extreme plethora of footage was cut out due to time restraints. If time was taken to plan instead of shooting all the extra shots, I would imagine the product may have been better.